" When Eero Met His Match is at once a personal journey for its author as it is an impeccably researched reconstruction of two important figures in modern architecture, sure to appeal to architects, students, and architectural historians alike."-Sean Ruthen, Spacing National An accessible, elegant and exquisitely polymathic meditation on a complicated subject."-Stefan Novakovic, Azure Magazine the book’s true intellectual centre is the exploration of how architectural form is translated into - and shaped by - the stories we tell. Part historical account, part personal memoir, Eva Hagberg's latest book unpacks the often secret and sometimes omniscient world of architectural publicity."-Kate Mazade, Madame Architect " When Eero Met His Match dives into the rarely seen lives of those behind the curtain of newspaper clippings and magazine articles. "Hagberg’s exploration of their relationship foregrounds the woman whose powerful mythmaking created the lasting impression of Saarinen’s singular creative genius."-Sarah Holder, City Lab "Combining biography, history, personal narrative, and cultural criticism, and sweetened with a dash of epistolary romance, When Eero Met His Match brings Louchheim - and an entire branch of architectural practice and production - out of the shadows."-Sophia Stewart, Hyperallergic shines a light on the deep connection between words and visuals, media and memory, and how our experiences of the built world are filtered through the stories being told to us."-Jarrett Fuller, Fast Company As a tribute to Louchheim, it is impressive as a portrait of an overlooked profession, it is revealing, funny and moving."-Will Wiles, Apollo Magazine Though its task is confined, When Eero Met His Match is an expansive, candid, insightful and oddly sexy book. "Hagberg gives the discreet and specialised world of the architectural publicist an aura of romance and intrigue. The author’s investment in the entanglement of love and professional drive, of language and form, does not fight for the inclusion of Aline Louchheim Saarinen in the existing canon but rather builds a new category all its own."-Mariana Janowicz, New York Review of Architecture "Hagberg’s book is bold and original, both in subject matter and structure. Ideas Podcast: When Eero Met His Match Aline, Eero, my boyfriend, and me Providing a new understanding of postwar architectural history in the United States, When Eero Met His Match is both a poignant love story and a superb biographical study that challenges us to reconsider the relationship between fame and media representation, and the ways the narratives of others can become our own. She describes how Louchheim codified the practices of architectural publicity that have become widely adopted today, and shows how, without Louchheim as his wife and publicist, Saarinen’s work would not have been nearly as well known. When Eero Met His Match draws on the couple’s personal correspondence to reconstruct the early days of their thrilling courtship and traces Louchheim’s gradual takeover of Saarinen’s public narrative in the 1950s, the decade when his career soared to unprecedented heights.ĭrawing on her own experiences as an architecture journalist on the receiving end of press pitches and then as a secret publicist for high-end architects, Eva Hagberg paints an unforgettable portrait of Louchheim while revealing the inner workings of a media world that has always relied on secrecy, friendship, and the exchange of favors. She would become his wife and the driving force behind his rise to critical prominence. Louchheim (1914–1972) was an art critic on assignment for the New York Times in 1953 when she first met the Finnish-American architect Eero Saarinen.
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